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Brand Clarity
Introduction
Welcome To The Brand Clarity Course (11:07)
About The Instructor
BrandFix - Book
Brand Clarity - Workbook
1. Brand Strategy Process
Get acquainted with brand strategy and how it will help you scale your business and attract your target customers. (7:08)
2. How and Why Is Branding Important for Your Business?
Discover the differences between branding, marketing, and advertising and how each will influence customer perception. (7:14)
3. Discover Your Brand’s Purpose, Mission and Vision
Identify the bigger picture behind your brand and learn how to express these ideas in a clear way that inspires your target market to pay attention. (8:05)
4. Unique Value Proposition: What Makes Your Business Special
Coming up with content doesn't have to be a struggle! Establish why your products or services are uniquely situated to solve your target audience’s problems and create a message that is consistent and on point. (5:11)
5. Identify Your Customers
Learn why it’s exceedingly important to know your ideal client, how to setup your target persona, and what branding elements will attract them to your business the most. (14:01)
6. Brand Attributes and Voice: The Personality of Your Brand
Establish the core personality of your business by completing this interactive exercise. You’ll identify how to influence your ideal clients so they see your brand in a way that resonates with your offering. (11:41)
7. Stand Out from Your Competitors
Learn how to analyze your competitors to find their weak spots and improve your positioning and messaging accordingly. (9:40)
8. Create Your Brand Positioning Statement
Learn how to express your brand so it’s clear how your target will benefit from investing in your product or service. (4:31)
9. Brand Goals and Objectives
Identify the practical goals for your brand so you can focus forward, adjust your efforts, and grow your business and audience more quickly. (13:36)
10. Brand Alignment
Understand how to rollout your brand based on your business type and brand goals. (7:35)
11. Turning Your Brand Strategy into Visuals: Mind Mapping and Brainstorming
Follow the exercises to generate ideas on how to express your brand voice and brand attributes, as well as how to communicate these concepts with your designer. (5:26)
12. Visual Branding & Brand Boards: Making A First Impression
Learn how to align your visuals with your brand strategy to establish visual consistency and trust with your target. (9:23)
13. Design Psychology: The Meanings of Colors, Shapes, and Placements
Discover how visual elements evoke specific emotions in customers and how a professional designer might express your brand attributes through colors, shapes, and design. (4:48)
14. Logos, Websites, and More: The Must-Have Designs for Your Business
Identify which visual branding elements are “must-haves” to grow your business based on your industry, target market, and brand attributes. (7:12)
15. Pulling it All Together
Learn how to move forward and take your brand to the next level using the concepts you learned in the course! (2:42)
BONUS - Marketing Elements
Keep this list at your fingertips to generate future ideas and lead you to the next branding steps for your business.
Discover the differences between branding, marketing, and advertising and how each will influence customer perception.
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